This project was a unique opportunity to re-think the future of the Nike Running app. So many apps that we call 'utilitarian' are very...well, boring. Like a bathroom mirror, they only reflect the information we expect to see. How do we take the conventions of a mirror and reflect something smarter, more dynamic, and more useful? I envisioned a body of water and the way it ripples and reacts to movement - like a lake when a pebble is thrown into it.

Company: Nike      Agency: Rokkan      Role: Art Direction & Design

This project was a unique opportunity to re-think the future of the Nike Running app. So many apps that we call 'utilitarian' are very...well, boring. Like a bathroom mirror, they only reflect the information we expect to see. How do we take the conventions of a mirror and reflect something smarter, more dynamic, and more useful? I envisioned a body of water and the way it ripples and reacts to movement - like a lake when a pebble is thrown into it. 

Company: Nike      Agency: Rokkan      Role: Art Direction & Design

This project was a unique opportunity to re-think the future of the Nike Running app. So many apps that we call 'utilitarian' are very...well, boring. Like a bathroom mirror, they only reflect the information we expect to see. How do we take the conventions of a mirror and reflect something smarter, more dynamic, and more useful? I envisioned a body of water and the way it ripples and reacts to movement - like a lake when a pebble is thrown into it.

Company: Nike      Agency: Rokkan      Role: Art Direction & Design

This project was a unique opportunity to re-think the future of the Nike Running app. So many apps that we call 'utilitarian' are very...well, boring. Like a bathroom mirror, they only reflect the information we expect to see. How do we take the conventions of a mirror and reflect something smarter, more dynamic, and more useful? I envisioned a body of water and the way it ripples and reacts to movement - like a lake when a pebble is thrown into it. 

Company: Rokkan      Agency: Rokkan      Role: Art Direction & Design

This project was a unique opportunity to re-think the future of the Nike Running app. So many apps that we call 'utilitarian' are very...well, boring. Like a bathroom mirror, they only reflect the information we expect to see. How do we take the conventions of a mirror and reflect something smarter, more dynamic, and more useful? I envisioned a body of water and the way it ripples and reacts to movement - like a lake when a pebble is thrown into it. 

Company: Nike      Role: Art Direction & Design

During the beginning stages of planning the app, I was part of a 4 person team of designers. We were each assigned a specific section of the Nike Running App to fully engage with. I was given the profile page. The following is a high level look at my process - from design, to thought, and, finally, to execution.

During the beginning stages of planning the app, I was part of a 4 person team of designers. We were each assigned a specific section of the Nike Running App to fully engage with. I was given the profile page. The following is a high level look at my process - from design, to thought, and, finally, to execution.

During the beginning stages of planning the app, I was part of a 4 person team of designers. We were each assigned a specific section of the Nike Running App to fully engage with. I was given the profile page. The following is a high level look at my process - from design, to thought, and, finally, to execution.

During the beginning stages of planning the app, I was part of a 4 person team of designers. We were each assigned a specific section of the Nike Running App to fully engage with. I was given the profile page. The following is a high level look at my process - from design, to thought, and, finally, to execution.

During the beginning stages of planning the app, I was part of a 4 person team of designers. We were each assigned a specific section of the Nike Running App to fully engage with. I was given the profile page. The following is a high level look at my process - from design, to thought, and, finally, to execution.

 First

for

everything

...

First

for

everything

...

First

for

everything

...

First

for

everything

...

First

for

everything

...

The first iteration was extremely fun as a designer, even though I only re-skinned pages. Many designers would have had a hell of a time working on this design, but as a product designer, my appetite only grew. Below are the first designs that I created to execute my aesthetic vision.

The first iteration was extremely fun as a designer, even though I only re-skinned pages. Many designers would have had a hell of a time working on this design, but as a product designer, my appetite only grew. Below are the first designs that I created to execute my aesthetic vision.

The first iteration was extremely fun as a designer, even though I only re-skinned pages. Many designers would have had a hell of a time working on this design, but as a product designer, my appetite only grew. Below are the first designs that I created to execute my aesthetic vision.

The first iteration was extremely fun as a designer, even though I only re-skinned pages. Many designers would have had a hell of a time working on this design, but as a product designer, my appetite only grew. Below are the first designs that I created to execute my aesthetic vision.

The first iteration was extremely fun as a designer, even though I only re-skinned pages. Many designers would have had a hell of a time working on this design, but as a product designer, my appetite only grew. Below are the first designs that I created to execute my aesthetic vision.

&

&

&

&

&

Repeat

Repeat

Repeat

Repeat

Repeat

Taking a step forward sometimes means taking a step back. It was time to go back to the drawing board and think about what it means to be a runner without an app, and what the Nike Running community would look like without technology.
 
I wanted to have the app be less of a static mirror, and more like a living substance. Rather than have information just reflect reminders (of your last run or your run from two days ago), I wanted the app to grow with each run.

Ultimately, each user within the nike running community would have very different profiles from one another.

I broke down the idea into 5 starting categories: Who I am, What I'm Doing, Where I'm Going, How I Get There, and Newer Generated Content (i.e. the current wear-and-tear of my shoes).

Taking a step forward sometimes means taking a step back. It was time to go back to the drawing board and think about what it means to be a runner without an app, and what the Nike Running community would look like without technology.
 
I wanted to have the app be less of a static mirror, and more like a living substance. Rather than have information just reflect reminders (of your last run or your run from two days ago), I wanted the app to grow with each run.

Ultimately, each user within the nike running community would have very different profiles from one another.

I broke down the idea into 5 starting categories: Who I am, What I'm Doing, Where I'm Going, How I Get There, and Newer Generated Content (i.e. the current wear-and-tear of my shoes).

Taking a step forward sometimes means taking a step back. It was time to go back to the drawing board and think about what it means to be a runner without an app, and what the Nike Running community would look like without technology.
 
I wanted to have the app be less of a static mirror, and more like a living substance. Rather than have information just reflect reminders (of your last run or your run from two days ago), I wanted the app to grow with each run.

Ultimately, each user within the nike running community would have very different profiles from one another.

I broke down the idea into 5 starting categories: Who I am, What I'm Doing, Where I'm Going, How I Get There, and Newer Generated Content (i.e. the current wear-and-tear of my shoes).

Taking a step forward sometimes means taking a step back. It was time to go back to the drawing board and think about what it means to be a runner without an app, and what the Nike Running community would look like without technology.
 
I wanted to have the app be less of a static mirror, and more like a living substance. Rather than have information just reflect reminders (of your last run or your run from two days ago), I wanted the app to grow with each run.

Ultimately, each user within the nike running community would have very different profiles from one another.

I broke down the idea into 5 starting categories: Who I am, What I'm Doing, Where I'm Going, How I Get There, and Newer Generated Content (i.e. the current wear-and-tear of my shoes).

Taking a step forward sometimes means taking a step back. It was time to go back to the drawing board and think about what it means to be a runner without an app, and what the Nike Running community would look like without technology.
 
I wanted to have the app be less of a static mirror, and more like a living substance. Rather than have information just reflect reminders (of your last run or your run from two days ago), I wanted the app to grow with each run.

Ultimately, each user within the nike running community would have very different profiles from one another.

I broke down the idea into 5 starting categories: Who I am, What I'm Doing, Where I'm Going, How I Get There, and Newer Generated Content (i.e. the current wear-and-tear of my shoes).

...Times a Charm

...Times a Charm

...Times a Charm

...Times a Charm

...Times a Charm

The above title, as you already know, is a common saying - ish. By no means are the following designs what I would envision as the "end" result, but the result of satisfaction in a process. Everything can be better, this is just a snapshot of that "ah" moment.

The above title, as you already know, is a common saying - ish. By no means are the following designs what I would envision as the "end" result, but the result of satisfaction in a process. Everything can be better, this is just a snapshot of that "ah" moment.

The above title, as you already know, is a common saying - ish. By no means are the following designs what I would envision as the "end" result, but the result of satisfaction in a process. Everything can be better, this is just a snapshot of that "ah" moment.

The above title, as you already know, is a common saying - ish. By no means are the following designs what I would envision as the "end" result, but the result of satisfaction in a process. Everything can be better, this is just a snapshot of that "ah" moment.

The above title, as you already know, is a common saying - ish. By no means are the following designs what I would envision as the "end" result, but the result of satisfaction in a process. Everything can be better, this is just a snapshot of that "ah" moment.