Impossible Foods Redesign

Impossible Foods Redesign 

Impossible Foods Redesign

Impossible Foods Redesign

Impossible Foods Redesign

The goal was to not only completely redesign the web experience, but also the future of the Impossible visual voice. Through a brand-new look and robust features, Impossible became one step closer to everything possible.

Company: Impossible Foods      Role: Art Direction & Design

The goal was to not only completely redesign the web experience, but also the future of the Impossible visual voice. Through a brand-new look and robust features, Impossible became one step closer to everything possible.

 Company: Impossible Foods      Role: Art Direction & Design

The goal was to not only completely redesign the web experience, but also the future of the Impossible visual voice. Through a brand-new look and robust features, Impossible became one step closer to everything possible.

Company: Impossible Foods      Role: Art Direction & Design

The goal was to not only completely redesign the web experience, but also the future of the Impossible visual voice. Through a brand-new look and robust features, Impossible became one step closer to everything possible.

 Company: Impossible Foods      Role: Art Direction & Design

The goal was to not only completely redesign the web experience, but also the future of the Impossible visual voice. Through a brand-new look and robust features, Impossible became one step closer to everything possible.

Company: Impossible Foods    Role: Art Direction & Design

Problem 1: Updating an outdated search system. As the demand for Impossible products grew, new locations would pop-up daily.  Suddenly, there was a constant need to update new locations to an outdated, static list with only one searchable criteria - by entire states. 

Problem 2: Pushing the Finder tool as the website's main focal point. The general public was having difficulty finding Impossible locations because the Finder was buried deep within the site as a subpage.

Problem 1: Updating an outdated search system. As the demand for Impossible products grew, new locations would pop-up daily.  Suddenly, there was a constant need to update new locations to an outdated, static list with only one searchable criteria - by entire states. 

Problem 2: Pushing the Finder tool as the website's main focal point. The general public was having difficulty finding Impossible locations because the Finder was buried deep within the site as a subpage.

Problem 1: Updating an outdated search system. As the demand for Impossible products grew, new locations would pop-up daily.  Suddenly, there was a constant need to update new locations to an outdated, static list with only one searchable criteria - by entire states. 

Problem 2: Pushing the Finder tool as the website's main focal point. The general public was having difficulty finding Impossible locations because the Finder was buried deep within the site as a subpage.

Problem 1: Updating an outdated search system. As the demand for Impossible products grew, new locations would pop-up daily.  Suddenly, there was a constant need to update new locations to an outdated, static list with only one searchable criteria - by entire states. 

Problem 2: Pushing the Finder tool as the website's main focal point. The general public was having difficulty finding Impossible locations because the Finder was buried deep within the site as a subpage.

Problem 1: Updating an outdated search system. As the demand for Impossible products grew, new locations would pop-up daily.  Suddenly, there was a constant need to update new locations to an outdated, static list with only one searchable criteria - by entire states. 

Problem 2: Pushing the Finder tool as the website's main focal point. The general public was having difficulty finding Impossible locations because the Finder was buried deep within the site as a subpage.

After numerous internal workshops, the decision was made to recreate the entire web design with Finder as the new 'spirit' of the web experience - now present on every page of the Impossible Foods website.

After numerous internal workshops, the decision was made to recreate the entire web design with Finder as the new 'spirit' of the web experience - now present on every page of the Impossible Foods website.

After numerous internal workshops, the decision was made to recreate the entire web design with Finder as the new 'spirit' of the web experience - now present on every page of the Impossible Foods website.

After numerous internal workshops, the decision was made to recreate the entire web design with Finder as the new 'spirit' of the web experience - now present on every page of the Impossible Foods website.

After numerous internal workshops, the decision was made to recreate the entire web design with Finder as the new 'spirit' of the web experience - now present on every page of the Impossible Foods website.

Once the user clicks the Find Me button on the Nav, the page will load the Location Finder. As geo-location is detected, the results will show popular restaurants located near the user. 

Once the user clicks the Find Me button on the Nav, the page will load the Location Finder. As geo-location is detected, the results will show popular restaurants located near the user. 

Once the user clicks the Find Me button on the Nav, the page will load the Location Finder. As geo-location is detected, the results will show popular restaurants located near the user. 

Once the user clicks the Find Me button on the Nav, the page will load the Location Finder. As geo-location is detected, the results will show popular restaurants located near the user. 

Once the user clicks the Find Me button on the Nav, the page will load the Location Finder. As geo-location is detected, the results will show popular restaurants located near the user. 

User typing in the word "White". As the user is typing, a smart search is revealed showing suggestions of either an address or an establishment. These categories are seperated by the word "In" or "At". "In" being the indicator for an address such as White Plains and "At" being the indicator for an establishment such as White Castle.

User typing in the word "White". As the user is typing, a smart search is revealed showing suggestions of either an address or an establishment. These categories are seperated by the word "In" or "At". "In" being the indicator for an address such as White Plains and "At" being the indicator for an establishment such as White Castle.

User typing in the word "White". As the user is typing, a smart search is revealed showing suggestions of either an address or an establishment. These categories are seperated by the word "In" or "At". "In" being the indicator for an address such as White Plains and "At" being the indicator for an establishment such as White Castle.

User typing in the word "White". As the user is typing, a smart search is revealed showing suggestions of either an address or an establishment. These categories are seperated by the word "In" or "At". "In" being the indicator for an address such as White Plains and "At" being the indicator for an establishment such as White Castle.

User typing in the word "White". As the user is typing, a smart search is revealed showing suggestions of either an address or an establishment. These categories are seperated by the word "In" or "At". "In" being the indicator for an address such as White Plains and "At" being the indicator for an establishment such as White Castle.

User has selected "At White Castle" as the results and maps refreshes to reflect nearby White Castle locations.

User has selected "At White Castle" as the results and maps refreshes to reflect nearby White Castle locations.

User has selected "At White Castle" as the results and maps refreshes to reflect nearby White Castle locations.

User has selected "At White Castle" as the results and maps refreshes to reflect nearby White Castle locations.

User has selected "At White Castle" as the results and maps refreshes to reflect nearby White Castle locations.